I led the development of Exsel.io's user interface, meticulously considering our target audience, project vision, and website purpose. Exsel aims to transform tech education by empowering female students in the MENA region through innovative AI-driven solutions. Our challenges included creating an engaging UI, organising information effectively and maintaining visual consistency to establish a cohesive brand identity. Our business goals revolved around building credibility, garnering trust from investors and users, and showcasing Exsel's mission to revolutionise tech education, particularly for women in the
MENA region.
